Exceeding 50 billion yuan The brand value of Lingong has continued to rise for 8 consecutive years

On June 22, the 18th "World Brand Conference" hosted by the World Brand Lab was grandly held in Beijing, becoming a grand event for enterprises to jointly discuss brand, economy and management topics and share the strategic feast of the century. In the 2021 analysis report released at the meeting, the temporary workers were listed again for eight consecutive years with a strong strength of 50.366 billion yuan. The brand value increased by 8.777 billion yuan over the previous year, and the market performance and brand credibility were highly recognized.

Based on financial analysis, consumer behavior analysis and brand strength analysis, the World Brand Lab has obtained a national team lineup of Chinese brands. Therefore, it is also known as the "Chinese Brand Oscar" in the industry. This time, the World Brand Lab was listed on the list and achieved a significant increase in brand value, fully demonstrating the extraordinary enterprise strength and brand influence of temporary workers.

Demonstrate value with strength

The improvement of brand value comes from the consumers' high recognition of the strength of Lingong brand. Since the beginning of the manufacturing of loaders, its business now covers more than 150 countries and regions around the world. For 49 years, Lingong has been carrying the glory and dream of Chinese equipment manufacturing, and has overcome difficulties on the road of "becoming an international leading enterprise in engineering machinery".

From product winning to solution winning, from construction machinery manufacturers to comprehensive solution providers, the core values of temporary workers under the guidance of the brand concept of "reliable bearing and trustworthiness" are down-to-earth and all the way forward. Today, in the production, operation and management, Lingong has realized automation, digitalization, networking and intelligence, and has built a big data collection and analysis platform. It has strong big data, cloud computing, artificial intelligence and other cutting-edge technologies, and has been in the forefront of the industry in the integration of two technologies, big data application, intelligent manufacturing and other aspects.

Under the development trend of intelligent manufacturing, from the perspective of meeting market demand and serving customers, based on "ingenuity" and relying on technical advantages, temporary workers continue to provide reliable, efficient, energy-saving and safe products for industrial users, as well as comprehensive construction solutions including comprehensive solutions for mine construction, urban construction and industrial automation in the full value chain and full scene, Practice the growth path of Chinese brands with strength.

Boost development with sustainability

"Sustainable brands boost company growth" is the theme of this year's "World Brand Conference". Chairman of the World Brand Laboratory Steve Woolgar, honorary professor of marketing at Oxford University, said: "Brand is the image of a country, and I hope that more people in the world can understand the story of China through Chinese brands. In the past 15 years, I have witnessed the rapid growth of Chinese brands, some of which have strong world influence. The sustainable development of brands should be a win-win for all business levels. By implementing sustainable development measures to obtain long-term returns, enterprises can continue to maintain their advantages and produce better products Brand awareness ". The company has been shortlisted for 8 consecutive years, and the brand value has been rising. The key to maintain the brand vitality of the company is to keep up with the pace of the industry's transformation to sustainable energy.

The lofty realm of products is to create the future, and innovation is the top priority. In recent years, Lingong has continued to adhere to the innovation driven strategy and green development in the product field, striving to contribute to the rapid and healthy development of the new energy construction machinery industry. Driven by "innovation" and based on "reliability", Lingong has successfully launched a series of electric products such as E660F Ex pure electric excavator, zero emission pure electric mining car MTE86, pure electric aerial working vehicle, etc. This series of products carry not only the high quality, excellent performance and excellent efficiency of Lingong brand as always, but also the great vision of Lingong for future intelligent construction work.

From focusing on equipment to focusing on people, in 2013, Lingong creatively launched a large-scale and influential public welfare action - "good driver", created a new mode of public welfare action in the industry, helped tens of thousands of operators to achieve career upgrading, went deep into old revolutionary base areas and poor areas, guided employment channels and the road to wealth, never forgot the original intention, adhered to the nature of public welfare, and continued to innovate and upgrade, It has gradually become a public welfare model of China's construction machinery industry. In 2021, the "Good Driver" activity will enter the ninth year, hold high the low-carbon banner, popularize the concept of energy conservation and emission reduction and low-carbon lifestyle, and guide students to improve their skills to reduce fuel consumption and emissions. At the same time, Lingong also cooperated with WWF again and formally joined the "Corporate Climate Action Community".

Over the years, Shandong Lingong has always been practicing a highly exemplary public welfare road with care and responsibility, in order to achieve the same frequency resonance with the carbon peak and carbon neutral goals, firmly build the cornerstone of sustainable development, and then promote the continuous growth of brand value.

This shortlist is not only a great affirmation of the influence and brand awareness of Lingong in the industry, but also a higher expectation for the future market development of Lingong. In the face of the ever-changing market environment, the temporary workers will not forget their original intentions and forge ahead, promote brand development through an international perspective, and strive to assume the responsibility of manufacturing and developing the country's most important tools, so as to contribute to the rapid progress and sustainable development of China's construction machinery industry.